What Marketers Need to Know About SEO for 2023
Marketing algorithms and strategies are constantly evolving. However, it will always be essential for a company’s marketing department to master search engine optimization (SEO). SEO is the process of adding relevant keywords to a webpage to take it to the top of search engine results. The higher up a web page is on search engine results, the more web traffic it will bring in. Businesses can create an efficient SEO strategy either through the efforts of an in-house marketing team or through hiring an SEO company . In 2023, there will be several significant SEO strategies that organizations need to keep in mind. Six of these trends will be explained below. 6 SEO Trends for 2023 1. TikTok SEO TikTok is currently one of the most popular social media platforms with over 1.5 billion monthly active users. Nearly 40% of Gen Z use TikTok and Instagram as search engines over traditional methods like Google and Bing. Therefore, companies should consider incorporating TikTok into their SEO strate...