What Companies Need to Know About Online Reputation Management

Companies always need to be aware of their online reputations. Having a good online reputation helps the business build trust with customers and employees. However, this goodwill will be lost if anything tarnishes the company's reputation. Therefore, companies need to use online reputation techniques.

 

Online reputation management is the process of managing the online information available about an individual or company. Online reputation management can be conducted by creating and optimizing content that shows up on the first page of search engine results. Having this content show up on the first page is important since most people don't go beyond the first page of search results. Other content that can show up includes social media posts, press coverage, videos, and online reviews. Company managers should also be aware of what their employees are posting on their public social media profiles and if any of it could negatively affect the business.

 

Companies can conduct online brand management through an in-house marketing team or a company that provides digital marketing solutions. Online reputation management can be conducted through methods such as using social listening tools, writing articles and blog posts, and performing a brand audit. There are several reasons why online reputation management is important for all businesses, such as building trust and credibility, increasing web traffic, and increasing sales.

 

How Companies Can Conduct Online Reputation Management

 

Using Social Listening Tools

One way that companies can perform online reputation management is through using social listening tools. Social listening tools allow companies to see what users are saying about them on social media sites such as Facebook and Twitter. Companies can also search keywords on these sites and set up alerts for any mentions the brand might receive in blog posts and forums such as Reddit and Quora. These mentions can be for instances such as negative reviews so that the company can respond accordingly. Examples of social listening tools that businesses can use include HubSpot, Hootsuite, and Buffer.

 

Writing Articles and Blog Posts

Another way that businesses can conduct online reputation management is by writing articles and blog posts. Articles and blog posts published on the company website are more likely to have higher rankings in search engine results. These articles and blog posts can also be posted on the company's social media pages to improve its search engine rankings further and adds to the company's number of backlinks.

 

Performing a Brand Audit

Companies can also perform online reputation management by performing a brand audit. A brand audit is a detailed analysis that showcases how the company is doing compared to its competitors. By performing a brand audit, the marketing team can see whether the general public perceives their competitors and how they respond to negative reviews. The brand audit can also show ways the company can improve.

 

Why is Online Reputation Management Important?

 

Builds Trust and Credibility

One of the main reasons that online reputation management is important is that it helps build trust and credibility. The marketing team can regularly monitor the online conversations around the company and respond accordingly. In the case of a negative review, the business can respond and see if there's anything it can do to improve the customer's experience in the future. If a company can respond to negative reviews instead of ignoring customers' complaints, it will then be seen as more credible and trustworthy.

 

Increases Web Traffic

Another reason that online reputation management is important is that it can help increase web traffic. Having a good online reputation can increase web traffic since people are more likely to check out a business if they've heard good things about it from online reviews, social media, or people they know. Any positive reception the company gets in the press or on social media can also help increase traffic to the company's website.

 

Increases Sales

Having a good online reputation can also lead to increased sales. Many consumers will first read reviews of a product or service before they commit to buying it. Often, one negative review is enough to make the potential customer avoid the company and opt for a competitor instead. The more positive reviews a business has, the more likely it is to close a sale.

 

Conclusion

In a world where everything is online, having a good reputation is more important than ever for companies. Therefore, businesses need to perform online reputation management. Online reputation management is important because it can build customer trust and credibility, increase web traffic, and increase sales. Companies can conduct online reputation management by using social listening tools, writing articles and blog posts, and performing brand audits.

 

If companies are looking for assistance in online reputation management, they should seek the services of an internet marketing company. Zorbis is an SEO and SMM agency based in the USA that has performed local internet marketing services since 2003. In addition to online reputation management, Zorbis also offers website design, SEO, and social media services. For more information on Zorbis, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.