1. Artificial Intelligence
Artificial intelligence (AI) will
continue to grow in 2023. While virtual assistants like Siri, Cortana, and
Alexa have been around for years, mobile app developers are thinking of new
ways to use AI. There are several ways that iOS developers can integrate AI
into their apps. For example, more app developers are integrating emotion and
image recognition into their software. AI-based apps can also use speech and
language recognition. Customers can use their faces or fingerprints to gain
access to their credit card accounts. Other examples of mobile app developers using
artificial intelligence include chatbots and machine learning.
2. Chatbots
Chatbots are used to deliver
customer service. Customers will ask the chatbot question and get answers
either through the chatbot or be redirected to an agent for complex questions.
Chatbots are useful since they allow customers to get their questions answered
without having to call customer service. Companies can implement chatbots into
their iOS apps by providing them with questions that customers will most likely
ask. Chatbots are beneficial to businesses because they can increase customer
engagement and loyalty. Chatbots can also help improve lead generation.
3. Machine Learning
Machine learning is another
significant trend that iOS developers should consider for 2023 and beyond.
Machine learning is best defined as teaching a machine or application how to
imitate intelligent human behavior. An example of machine learning in mobile
apps is a finance app analyzing customers’ spending histories and providing
them with expenditure predictions and financial advice. Fitness apps can be
used to track users’ exercise activity and provide them with customized workout
plans. When companies develop iOS apps with machine learning, they can gain
more loyal customers that will tell their friends and family about the company.
4. Internet of Things
iOS developers should also consider
integrating the Internet of Things (IoT) into their mobile apps. The Internet
of Things refers to the collective network of connected devices and the technological
frameworks that these devices communicate with. Mobile apps can use the
Internet of Things by connecting with devices like smartwatches, sleep
monitors, and smoke detectors.
5. Mobile Commence
Customers are increasingly making
purchases through mobile apps. For this reason, many iOS app developers are
improving shopping experiences for retail-based apps. Mobile commerce makes it
easier for customers to make purchases. Examples of apps that have implemented
mobile commerce techniques include Amazon, Domino’s, Starbucks, Ulta, and
Target.
6. Augmented and Virtual Reality
Augmented and virtual reality apps
have been around for a few years, but with the introduction of VR headsets,
they will continue to grow. Augmented reality places computer-generated images
alongside the phone camera’s view of the real world. Companies such as Target
and IKEA offer augmented reality apps so customers can see how a product looks
before they commit to buying it. Virtual reality is used alongside headsets to fully
immerse the user. Industries like education, healthcare, and entertainment can
develop virtual-reality-based mobile apps.
7. Beacon Apps
Beacon technology is another trend
that iOS developers should expect in 2023. Beacon technology lets businesses
send information and notifications to nearby users via Bluetooth. Businesses
can create beacon-enabled apps to target local customers and send discounts and
special offers. Companies can also use beacon technology to collect information
on customer analytics. Industries like retail, education, finance, and travel
can all benefit from using beacon technology-enabled mobile apps. While beacon
technology has been around for a few years, it is expected to become more
efficient and sophisticated.
Wrapping It Up
The mobile app market will continue
to grow in 2023. In order to keep up with the shifting market, app developers
must be aware of the latest trends. Some trends that iOS developers should keep
in mind for 2023 and beyond include artificial intelligence, chatbots, machine
learning, the Internet of Things, mobile commerce, augmented and virtual
reality, and beacon technology.
If companies want to implement these
trends into their mobile apps but do not have an in-house app development team,
they should hire a third-party app developer. There are many app development
agencies that will work with companies to help them create mobile apps. Zorbis
is one of the top iOS app development companies in the United States. Zorbis
also provides website design and digital marketing services. For more
information on Zorbis’ iOS app development services, visit https://www.zorbis.com/ to schedule a meeting with a team
of experts.
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