What Companies Need to Know About Online Reputation Management

Companies always need to be aware of their online reputations. Having a good online reputation helps the business build trust with customers and employees. However, this goodwill will be lost if anything tarnishes the company's reputation. Therefore, companies need to use online reputation techniques.

 

Online reputation management is the process of managing the online information available about an individual or company. Online reputation management can be conducted by creating and optimizing content that shows up on the first page of search engine results. Having this content show up on the first page is important since most people don't go beyond the first page of search results. Other content that can show up includes social media posts, press coverage, videos, and online reviews. Company managers should also be aware of what their employees are posting on their public social media profiles and if any of it could negatively affect the business.

 

Companies can conduct online brand management through an in-house marketing team or a company that provides digital marketing solutions. Online reputation management can be conducted through methods such as using social listening tools, writing articles and blog posts, and performing a brand audit. There are several reasons why online reputation management is important for all businesses, such as building trust and credibility, increasing web traffic, and increasing sales.

 

How Companies Can Conduct Online Reputation Management

 

Using Social Listening Tools

One way that companies can perform online reputation management is through using social listening tools. Social listening tools allow companies to see what users are saying about them on social media sites such as Facebook and Twitter. Companies can also search keywords on these sites and set up alerts for any mentions the brand might receive in blog posts and forums such as Reddit and Quora. These mentions can be for instances such as negative reviews so that the company can respond accordingly. Examples of social listening tools that businesses can use include HubSpot, Hootsuite, and Buffer.

 

Writing Articles and Blog Posts

Another way that businesses can conduct online reputation management is by writing articles and blog posts. Articles and blog posts published on the company website are more likely to have higher rankings in search engine results. These articles and blog posts can also be posted on the company's social media pages to improve its search engine rankings further and adds to the company's number of backlinks.

 

Performing a Brand Audit

Companies can also perform online reputation management by performing a brand audit. A brand audit is a detailed analysis that showcases how the company is doing compared to its competitors. By performing a brand audit, the marketing team can see whether the general public perceives their competitors and how they respond to negative reviews. The brand audit can also show ways the company can improve.

 

Why is Online Reputation Management Important?

 

Builds Trust and Credibility

One of the main reasons that online reputation management is important is that it helps build trust and credibility. The marketing team can regularly monitor the online conversations around the company and respond accordingly. In the case of a negative review, the business can respond and see if there's anything it can do to improve the customer's experience in the future. If a company can respond to negative reviews instead of ignoring customers' complaints, it will then be seen as more credible and trustworthy.

 

Increases Web Traffic

Another reason that online reputation management is important is that it can help increase web traffic. Having a good online reputation can increase web traffic since people are more likely to check out a business if they've heard good things about it from online reviews, social media, or people they know. Any positive reception the company gets in the press or on social media can also help increase traffic to the company's website.

 

Increases Sales

Having a good online reputation can also lead to increased sales. Many consumers will first read reviews of a product or service before they commit to buying it. Often, one negative review is enough to make the potential customer avoid the company and opt for a competitor instead. The more positive reviews a business has, the more likely it is to close a sale.

 

Conclusion

In a world where everything is online, having a good reputation is more important than ever for companies. Therefore, businesses need to perform online reputation management. Online reputation management is important because it can build customer trust and credibility, increase web traffic, and increase sales. Companies can conduct online reputation management by using social listening tools, writing articles and blog posts, and performing brand audits.

 

If companies are looking for assistance in online reputation management, they should seek the services of an internet marketing company. Zorbis is an SEO and SMM agency based in the USA that has performed local internet marketing services since 2003. In addition to online reputation management, Zorbis also offers website design, SEO, and social media services. For more information on Zorbis, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.

 

What is the key to a successful Enterprise Blog?

Enterprise blogs are different. They serve a limited purpose, which is to help their clients through information. The do not exist to bring in a million visitors a day from Turkey, or Ghana. They exist to expand the business of the enterprise and assist its clients through information.

It is futile to use viral terms - such as obamacare, FIFA World Cup, or others - for the sole purpose of getting more eyeballs. These actions damage the reputation of your brand. They do not help your clients in any way. In the long run, search engines can punish your blog - making it virtually invisible.
The key to building a solid enterprise blog, that boosts your brand and improve your sales, does not lie in text dumping - blogging frequently about non-relevant subjects. Instead, the key is found in posting relevant information with unique and compelling material.

Let’s assume you run a web design company. In that case, it is not worthwhile to spend your energies on writing about the Romance of the Three Chambers (a classical Chinese novel). You can focus on telling about your company, what it is doing, and general advice on web design. It will serve you in many ways.

For one, it will maintain consistency and build your expertise. Google prefers expert websites over those that serve general content. The more content you have about your practice area, more high your blog is going to rank. And remember, the purpose of an enterprise blog is to serve clients (not get random clicks from far off countries.)

Another key to building a strong blog lies in managing it well. Protect it from spam, do not use black-hat SEO, and keep your attention on focusing your clients - instead of improving the number of visitors alone.

Why Flex development is the best platform for RIA

In the world of Rich Internet Applications (RIA) FLEX web development has become the most sought after solution. FLEX is certainly favorite among most internet geeks around the world. Chances are you have browsed a couple of websites that have been built using this technology. Although there are many frameworks out there, Adobe FLEX has remained the most popular.

FLEX framework comes with three main components. These include Adobe Action Script that is used for running the client end scripts that control the application’s behavior from the client’s end. The second component is the MXML that is used to manage interface application’s objects. The third component is in FLX application development is FLEX SDK together with Adobe Flash Builder. FLEX SDK is a set of guidelines and coding framework used for developing FLEX applications.

So, what makes FLEX development so popular?
•    Flex development is a client side technology. This makes it easy to integrate it with all the major technologies such as Java, ASP.NET and PHP development. In addition, Flex development also supports HTML5 and CSS3.
•    Adobe Flex supports 3 dimension animation allowing you to engage multimedia effects on your web pages. 3D animation has taken the center stage in web site development and is seen as the future of web designing.
•    Applications developed using FLEX technology can be run on nearly every browser as well as any desktop with AIR. You can also use it to collect real time data using server based technologies such as PHP, ASP.NET and Java.
•    Flex’s rich library makes creation of online dashboards quite easy. It comes with charts and graphs for data analysis. With FLEX, you can build unique components such as content rollover as well as drill down capabilities.
•    The central language of Flex application is Adobe Action Script. This language provides interactivity to the applications and controls integrated into FLEX applications.
•    It is easy to outsource the Development of Rich Internet Applications as there are several offshore developers that you can contract for custom development. This also allows you to hire experienced programmers at very affordable rates.
All these make FLEX development the most sought after platform for Rich Internet Applications. Its popularity has grown so much that Flex developers have established their authority when it comes to developing RIAs. If you are looking for the best Flex development, then be sure visit www.zorbis.com

Embrace Flex web development for an enthralling user experience

In recent times, Rich Internet Applications (RIA) have made quite significant inroads in the web development industry. Webmasters are focusing more on developing livelier websites with the idea of attracting more visitors while making their websites interactive. Most successful ecommerce websites thrive on RIA. Video clippings, live charts and graphical representations engage users for longer time thus shooting the popularity of such websites sharply.

There are several technologies available to developers for design and development of RIA. However, FLEX stands out from these technologies because it offers a high degree of interaction. You can quickly download it from Adobe’s website. FLEX shows greater flexibility and can easily adopt to other programming languages like PHP web development, Ruby and ASP.net. This is why you should not overlook the importance of FLEX web development.

FLEX development enable RIA to coordinate data movement between the server and the client. This is essential for better interaction for the end user. Better still, it requires less amount of coding thus making it possible to add more spontaneity to the application for enhanced user interface.

The other significant feature of FLEX is that it provides a rich data-binding infrastructure. The user interface automatically updates whenever the data returns. This enables the application to remain responsive without the need to refresh it. This is a great feature that plays an important role in development and seamless working on the RIA.

FLEX development delivers greater user experience by enhancing the multimedia capability, especially where data needs to be presented in graphical or rich pictorial format. It thus allows an elegant display of essential information for easy and quick understanding without any confusion. Thus, FLEX web development helps in creation and assimilation of the RIA into the website to enhance the user experience in your website.

Link Your Site With Your Google+ Page

Google announced the launch of Google+ Local, a new social local search experience that will spread across Google+, Google Search and Google’s mobile search. It uses Zagat ratings and Google+ connections, and gives businesses a chance to make their local search presence more social.

Google said business owners will continue to manage their local listings the same way, using Google Places for business, but Google seems to be making Google+ a much bigger part of the local search equation. We asked Google a few more questions about it. Following are responses from a Google spokesperson. 

Will businesses have to be on Google+ to be listed in Google Places?

 

“Much of the information from a business owners’ Google Place page – such as the business address, phone number, description, and Google reviews, and photos submitted by business owners and users – will automatically be ported over to the upgraded local Google+ page.”

“People used to be able to find information about a business on the Google Places page, but now, they’ll find much of that same information on the local Google+ page and enjoy the added ability to share that information with the people in their Google+ Circles. This means that a business listing that could previously be found across Google Search, Google Maps, and Google Maps for mobile is still available in all those places, but is now also more easily discoverable to the millions of users on Google+ as well.”

Will users have access to the same info from Google Places that they always have, if they do not have Google+ accounts?

 

“We encourage people to sign-in to Google+, as it will provide the best experience possible across Google. For example, if you sign-in, Google+ Local shows the recommendations from your friends and the Google+ community, and you can share your own experiences. You will also get free access to the full Zagat scores and reviews, and results will be tailored to your interests and location. People who choose not to sign-in to Google+ get all same information they could before, including basic information like a business address and phone number, as well as Google user reviews, maps, etc. They will also see Zagat score highlights and review snippets.”

Is the Google Places name going away?

 

“Google Places as an Online business marketing for Business remains the place business owners should go to manage their local listing. Over the coming months, we’ll enable easier management of a business’ presence across Google, whether a business owner is posting on his local Google+ page or updating his local listing. A single page through which businesses can manage their online presence is a top priority, and we’re committed to ensuring business owners have a clear voice in how their business is represented on Google, via Google+.”

The Basics of Ecommerce Marketing

The key to running a successful ecommerce marketing campaign lies in having a sound strategy for promoting your business. While your overall goal should be registering healthy returns, you need to realize that your campaign should target your customers. Here are simple ecommerce marketing strategies that can transform your business website from a ho-hum to an extra ordinary site

1. Create a marketing plan

Make no mistake about this; your promotional campaign is doomed to fail if you lack a comprehensive plan that outlines your specific marketing strategies. And this plan should not only focus on activities that will boost your present sales, but also create room for future growth and expansion. Keep abreast with the latest ecommerce trends, and use the right tools to know where your target audience is and how you can reach them.

2. Ecommerce website design

When designing your ecommerce website, do not be temped to make it fun and colorful. Studies indicate that top performing ecommerce websites are simple and user friendly. Therefore, ensure that your e-commerce website solution is free of flash animations and other stuff that may be distracting your customers. Your overall goal should be to attract customers and close a sale. Therefore, focus more on simple pictures, clear pricing, a strong promotion message and straightforward buttons.

3. Search engine visibility

Ecommerce marketing strategies should include optimizing your site for the search engines. Without search engine optimization, your ecommerce website will be banished to the dark corners of the internet where no one will find it and buy your products. To this effect, be sure to post quality search engine optimized content in your site.

4. Email marketing

During your ecommerce marketing campaign, do not rely entirely on the search engines to attract traffic and generate sales. Consider creating a mailing list that you will use to post updates on your products and services to your customers. The best way to create such a mailing list is by asking your visitors to sign up to your newsletter or freebies. This way, you will be able to build a quality mailing list for promoting your business and products.

Internet marketing is very important if you are to beat competition and make sales from your business. However, you need to know how to apply marketing strategies in your business. If you are not an expert in this field, then you are better off contacting professionals companies in your area for quality ecommerce marketing solutions.

Find the Right Internet Marketing Solution for Your Business

This is the age of digital business. The old, clumsy ways of doing business may still be around; however, ecommerce is taking center stage as the greatest platform for modern shoppers to search and buy their products. These days, with just a click of the button, businesses and shoppers can successfully complete online transactions. And with the growing popularity of online shopping, you can never overlook the importance of Internet Marketing solution for your business.

Thanks to internet marketing, your customers can search and pay for all their products online in winks, and from the comfort of their homes, without having to spend countless hours making trips to the stores or making long queues. Better still, you can reach out to a worldwide audience with your products and services. Ecommerce marketing is becoming a complete business transaction platform for businesses in all industries from product to service industries. But, before you make the dive, you need to find the best web marketing service provider. You need to find Zorbis.

The need for ecommerce solutions

The growing popularity of ecommerce has made it possible for shoppers to find their desired products from the comfort of their living rooms. Thus, with internet marketing solutions, you will discover the art of serving your online clients with lots of ease. For better results, you can hire e-commerce website solution for website design solutions for your business. With your website in place, you need to ensure that it highly optimized in the search engines for your customers to find to find your products. This is where professional internet marketing solution comes in.

The features of your ecommerce solution should include responding to your customers queries and concerns, taking an online inventory of your stock, and providing a platform for your customers to pay for your products.

Ecommerce Marketing solutions have become a crucial part of the modern business. With professional solutions, you will certainly withstand competition while generating traffic and revenue to your business. However, it all begins with finding the right professionals that will design the right website for your business.