What Companies Should Know About Enterprise Website Development

Enterprise Website Development: Design and Marketing

Digital presence is essential for firms to reach more consumers and solidify their market dominance. Consumers rely on websites and mobile applications to acquire goods and services rapidly. As a result, businesses invest significant effort into developing dynamic websites with high-quality features to retain customers’ interest. However, establishing a website that caters to larger firms involves additional features and development techniques. The website must perform well, interact effectively with potent tools, and load rapidly despite containing a great deal of content. 85% of people prefer a website that functions as effectively on desktop and mobile platforms, according to statistics. Thus, developers concentrate on establishing a scalable, user-friendly, multipurpose, and responsive enterprise website.

Enterprise Website Design

Typically, developing a business website involves including innovative layouts and appealing images. However, enterprise website design is significantly more complex. According to statistics, structure influences 94% of all first impressions of a website. Therefore, UI design, which encompasses a website’s visual interfaces, tools, and aspects, is vital. To retain customers, UX design is more critical, which concerns the responsiveness of a website’s user experience. You should prioritize the user experience over the user interface at this level.

The structure and style of a brand’s website should not be cluttered with too many options. Consumers prefer designs with fewer options to facilitate speedier decision-making. Here, provide the priority options on the first page; between one and two actions are appropriate. In addition, developers can place the remaining alternatives on a secondary page where users can find additional information.

Mobile-Friendly Design

Current consumer demographics indicate that mobile devices are more popular than desktop options. 57% of users will only suggest a website if a mobile version is available, according to statistics. Therefore, a corporate website of superior quality must be available via mobile devices. In addition, most online activity falls within the demographics of the Google search engine. Google rewards websites with outstanding site performance, video media integration, and promotional ad accessibility with a higher search rating. Therefore, brands must develop a website compatible with numerous devices, including mobiles and computers with varying screen widths. Using responsive web design techniques will guarantee great conversion rates, customer engagement, and an optimal content structure for the website.

Focus on Specific Elements During Enterprise Website Development

To ensure that consumers utilize scalable websites and to enhance conversion rates, brand owners must ensure that their websites contain specific elements.

Scalable

Brands should ensure the scalability of enterprise websites. It should be able to manage large amounts of resources and work without compromising the website’s performance and structure. Comparatively, unscalable websites cannot handle the complicated workload and will contain various mistakes. Components of a platform’s scalability include comprehensive database services accessible from several locations. Also, verify that the website is always accessible. Optimize the website’s performance to achieve a high SERP ranking. In addition, the corporate website should be able to self-detect and correct faults.

Performance-Centric

Website performance is one of the most essential elements entrepreneurs must consider. When retail websites load slowly, they lose around $2.6 billion in annual sales, according to statistics. Such losses are evident in numerous businesses requiring enterprise-level websites. It would be preferable if the company took steps to enhance the website’s performance to minimize significant losses. Remove superfluous activities, whitespace, scripts, or formatting and increase page size and loading time. Utilize a reliable worldwide CDN that facilitates website caching and reduces the number of scripts, stylesheets, and pictures on the page. 

Enterprise websites require a high level of security because they perform several operations across the network. Any attacks on one or more website areas can cause the entire system to slow. Therefore, do continuous testing and debugging throughout website creation. Modify the source code to protect the data, and utilize a stable hosting environment. In addition, the company shouldn’t install several plugins or do frequent plugins and software updates. If plugins are required, choose one from a reputable vendor like Zorbis.

Multi-Support

Enterprises have multiple websites and applications running concurrently for various company functions. Therefore, developers must guarantee that the company website can function as a single interface for several websites. Therefore, brand owners may use this single platform to complete many operations without sacrificing consistency. Additionally, the company should check that the website is compatible with multiple devices. Consequently, brand owners and workers can access the website from various places, networks, and devices. Therefore, multi-device compatibility and responsive web design must be a priority for brands.

Enterprise Website Marketing

Following the website’s development, the focus should shift to marketing. Indeed, influential marketing trends ensure the diversification and expansion of brand recognition. Additionally, multi-channel marketing is advantageous for promoting the corporate website to a larger audience. Among the essential strategies the company might employ in this setting are:

Enterprise SEO

Enterprise SEO (Search Engine Optimization) is one of the most effective marketing techniques. With this, developers can design a single template for multiple web pages. In addition to standard SEO marketing strategies, companies may employ this dynamic SEO strategy to increase their search engine rankings. Enterprise SEO enables brand owners to optimize their websites in a single step. This makes it easy for the website’s SERP ranking to rise rapidly. Experts recommend extending the Dynamic SEO configuration to Local SEO in this section. Enterprises frequently have global audience reach. This partnership enables firms to access multiple regions simultaneously.

Data Sharing

To engage with consumers, it is crucial to understand their interests and deliver a solution that turns them into fans of your brand. Therefore, obtaining consumer information is a critical step that businesses must take throughout the research phase. Based on this information, brands can comprehend their clients’ shopping habits and predict what they may purchase next. Therefore, marketers can target their segmented customers with attractive buying options, discounts, and content. However, data privacy concerns are raised here. This is because businesses collect consumers’ personal information to make predictions. It is crucial to take the necessary procedures to ensure safe and lawful data exchange.

Social Media Promotion

Multiple businesses utilize social media channels to reach new clients and increase sales. Statistics show more than 3.5 billion users are engaged daily on social media. Thus, business marketers leverage social media primarily to promote their website content, products, and company. Social media platforms offer a direct path from product discovery to sales for a more seamless customer experience. However, multiple retail brands must follow new standards to engage in social commerce successfully. It is anticipated that businesses would be able to utilize social media sites as direct sales channels.

To generate recurring purchases, brands must market to their target demographic and earn their trust. Therefore, the company can reduce the number of social media networks employed for brand marketing to a few viable possibilities.

Advertisements

For marketing goals, enterprise websites incorporate various promotional advertisements for all platforms. These include video, banner, text, native, and display advertisements. Pay-per-click (PPC) advertisements are one of the most prevalent methods brands employ to promote their products and services on websites.

Companies can also choose PPC advertisements for a superior marketing experience. This refers to sponsored promotion ads that earn cash for the brand when a visitor clicks on the ad. In this scenario, brands must adapt their advertising campaign to the company website’s structure and scope. Multiple users employ ad blockers to eliminate repeating advertisements. So, companies should investigate different advertising channels instead of relying entirely on pay-per-click advertisements.

Allocating the marketing budget to several ad campaigns would boost the likelihood of achieving a higher level of user engagement. For instance, investing in sponsored content and influencer marketing can increase businesses’ revenue growth potential.

Conclusion

To develop an efficient marketing plan, companies must have an efficient website. This can be done by an in-house enterprise web design team or through a web design agency. Zorbis has provided companies with professional website designs since 2003. For more information on Zorbis’ responsive web design services, visit us. 

Top 7 Social Media Marketing Trends for 2022

It is no exaggeration to say that many people’s lives are directly tied to social media. Many people check their social media accounts immediately after waking up. Therefore, businesses are losing out on traction and customers if they do not have a social media presence. Organizations must constantly keep up with the latest social media trends in order to reach their target audiences and increase their brand awareness. Some trends that companies and marketers should look out for in 2022 and beyond include TikTok, audio, influencer marketing, customer service, social listening, social commerce, and local targeting. Companies can either leave these services to the marketing department or employ the services of a digital marketing company in the USA.

1. TikTok

TikTok has over 1 billion monthly users and is now considered the most popular social media platform among Generation Z. Therefore, utilizing TikTok is one of the most significant trends in social media marketing. Companies can market their products and services on TikTok by creating authentic, relatable content such as using trending songs in videos showcasing products, having informative videos explaining their industry, or showing behind-the-scenes looks at the office or product development. Marketing on TikTok will continue to be important as the algorithms on Facebook and Instagram change, causing posts to decrease in visibility. Using TikTok is ideal if the company markets itself to younger generations.

2. Audio

While audio is a major part of TikTok, it can be used in other aspects of social media marketing. Examples of how digital marketers can use audio include ads on platforms like Spotify or Pandora and official company podcasts. Companies can create ads for streaming platforms so consumers will hear them during podcast breaks or in between songs. Companies can target their ads to different types of podcast listeners.

Companies can also create their own podcasts to explain more about their products, interview industry leaders, or give tips. By having a podcast, an organization can further engage potential customers. The podcast can then be promoted on the company’s social media page, encouraging more customers to listen to it.

3. Influencer Marketing

Influencer marketing is another digital marketing trend that should be used by companies targeted toward Millennials and Generation Z. Influencers are people that have dedicated social followings and post about specific interests such as cooking, fashion, or gaming. Businesses can pay influencers to promote their products on Instagram and TikTok posts. Recently, influencers in the B2B space have also started to post on LinkedIn. Influencer marketing is a great way to promote products due to the concept of social proof – the occurrence of people deciding to purchase something based on the opinions of those they view as trustworthy.

To decide if influencer marketing is right for them, companies should perform research and then reach out to influencers in their industry. However, some companies and industries may not find it necessary to implement influencer marketing.

4. Customer Service

More businesses and brands than ever are using their social media accounts as a way to perform customer service. In our fast-paced world, people need an instant answers to their questions and problems. Therefore, directly Tweeting or messaging a company for assistance will often bring faster results than contacting the helpdesk. Companies can handle customer service by responding directly to the customer’s concerns. Companies can also perform social media-based customer service by replying to customers that praise them in comments or leave positive reviews on Facebook. Social media managers should always remain polite and civil when dealing with customers, even when the customer becomes hostile.

When companies have efficient customer service, customers are more likely to purchase from them again. Through social media-based customer service, businesses can also help resolve a negative experience a customer may have had. Furthermore, customers that had a positive experience with customer service on social media are three times more likely to recommend the business to others.

5. Social Listening

If companies want to understand their customers better, they should utilize social listening. Social listening is a digital marketing trend involving the organization monitoring what people say about them on social media sites. Social listening can be achieved by looking through mentions on Twitter or using third-party tools. By using the data gathered from social listening, companies can develop marketing strategies to identify their ideal target audience and how to secure these customers. Companies can also use social listening to see how customers respond to their competitors on social media.

6. Social Commerce

Another digital marketing trend that has shown rapid growth is social commerce. Social commerce is the showcasing and sale of products through social media platforms. Many stores now allow customers to purchase products via Facebook and Instagram posts. Stores can also utilize Pinterest and TikTok to encourage customers to buy products without interrupting their scrolling. While online shopping has been on the rise for years, social commerce encourages customers to buy products from their favorite brands and stores directly from their social media accounts instead of being redirected to the company’s website. Therefore, it is beneficial for businesses to use social commerce to streamline the buying process. Furthermore, social commerce is another way for companies to generate social proof.

7. Local Targeting

Local targeting is the practice of selecting specific locations for an ad to be shown. An example of local targeting is when Google or another search engine uses a user’s IP address when they search for something such as “ice cream shops near me.”

Businesses can also use geo-fencing to create boundaries within specific regions. When target audiences enter these boundaries, they are targeted by the marketing strategy when searching for specific terms. Since geo-fencing is based on real-time location data, businesses can engage directly with potential customers. Another example of local targeting is radius targeting. Radius targeting is a specific type of local targeting used when companies want to target customers in a specific location. Companies can use services such as Google My Business and adjust their bids to increase when potential customers are within a certain distance from the business’s physical location. Organizations should use local targeting methods since they drive potential customers to their products or services while steering them away from the competition.

Conclusion

Social media is more important to our lives than ever before. Therefore, businesses must be aware of new social media marketing trends. Some of the trends that companies should be aware of include TikTok, audio, influencer marketing, customer service, social listening, social commerce, and local targeting. To help them work on and implement these trends, companies can use the services of a digital marketing company in the USA.

Zorbis is a digital marketing agency that serves businesses of all sizes and industries Zorbis has provided digital marketing services across the USA. For more information on how Zorbis can help companies utilize social media marketing strategies, visit Zorbis to speak with a team of experts.

What Companies Need to Know About Online Reputation Management

Companies always need to be aware of their online reputations. Having a good online reputation helps the business build trust with customers and employees. However, this goodwill will be lost if anything tarnishes the company's reputation. Therefore, companies need to use online reputation techniques.

 

Online reputation management is the process of managing the online information available about an individual or company. Online reputation management can be conducted by creating and optimizing content that shows up on the first page of search engine results. Having this content show up on the first page is important since most people don't go beyond the first page of search results. Other content that can show up includes social media posts, press coverage, videos, and online reviews. Company managers should also be aware of what their employees are posting on their public social media profiles and if any of it could negatively affect the business.

 

Companies can conduct online brand management through an in-house marketing team or a company that provides digital marketing solutions. Online reputation management can be conducted through methods such as using social listening tools, writing articles and blog posts, and performing a brand audit. There are several reasons why online reputation management is important for all businesses, such as building trust and credibility, increasing web traffic, and increasing sales.

 

How Companies Can Conduct Online Reputation Management

 

Using Social Listening Tools

One way that companies can perform online reputation management is through using social listening tools. Social listening tools allow companies to see what users are saying about them on social media sites such as Facebook and Twitter. Companies can also search keywords on these sites and set up alerts for any mentions the brand might receive in blog posts and forums such as Reddit and Quora. These mentions can be for instances such as negative reviews so that the company can respond accordingly. Examples of social listening tools that businesses can use include HubSpot, Hootsuite, and Buffer.

 

Writing Articles and Blog Posts

Another way that businesses can conduct online reputation management is by writing articles and blog posts. Articles and blog posts published on the company website are more likely to have higher rankings in search engine results. These articles and blog posts can also be posted on the company's social media pages to improve its search engine rankings further and adds to the company's number of backlinks.

 

Performing a Brand Audit

Companies can also perform online reputation management by performing a brand audit. A brand audit is a detailed analysis that showcases how the company is doing compared to its competitors. By performing a brand audit, the marketing team can see whether the general public perceives their competitors and how they respond to negative reviews. The brand audit can also show ways the company can improve.

 

Why is Online Reputation Management Important?

 

Builds Trust and Credibility

One of the main reasons that online reputation management is important is that it helps build trust and credibility. The marketing team can regularly monitor the online conversations around the company and respond accordingly. In the case of a negative review, the business can respond and see if there's anything it can do to improve the customer's experience in the future. If a company can respond to negative reviews instead of ignoring customers' complaints, it will then be seen as more credible and trustworthy.

 

Increases Web Traffic

Another reason that online reputation management is important is that it can help increase web traffic. Having a good online reputation can increase web traffic since people are more likely to check out a business if they've heard good things about it from online reviews, social media, or people they know. Any positive reception the company gets in the press or on social media can also help increase traffic to the company's website.

 

Increases Sales

Having a good online reputation can also lead to increased sales. Many consumers will first read reviews of a product or service before they commit to buying it. Often, one negative review is enough to make the potential customer avoid the company and opt for a competitor instead. The more positive reviews a business has, the more likely it is to close a sale.

 

Conclusion

In a world where everything is online, having a good reputation is more important than ever for companies. Therefore, businesses need to perform online reputation management. Online reputation management is important because it can build customer trust and credibility, increase web traffic, and increase sales. Companies can conduct online reputation management by using social listening tools, writing articles and blog posts, and performing brand audits.

 

If companies are looking for assistance in online reputation management, they should seek the services of an internet marketing company. Zorbis is an SEO and SMM agency based in the USA that has performed local internet marketing services since 2003. In addition to online reputation management, Zorbis also offers website design, SEO, and social media services. For more information on Zorbis, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.