Companies always need to be aware
of their online reputations. Having a good online reputation helps the business
build trust with customers and employees. However, this goodwill will be lost
if anything tarnishes the company's reputation. Therefore, companies need to
use online
reputation techniques.
Online reputation management is
the process of managing the online information available about an individual or
company. Online reputation management can be conducted by creating and
optimizing content that shows up on the first page of search engine results.
Having this content show up on the first page is important since most people
don't go beyond the first page of search results. Other content that can show
up includes social media posts, press coverage, videos, and online reviews.
Company managers should also be aware of what their employees are posting on
their public social media profiles and if any of it could negatively affect the
business.
Companies can conduct online
brand management through an in-house marketing team or a company that provides
digital marketing solutions. Online reputation management can be conducted
through methods such as using social listening tools, writing articles and blog
posts, and performing a brand audit. There are several reasons why online
reputation management is important for all businesses, such as building trust
and credibility, increasing web traffic, and increasing sales.
How Companies Can Conduct Online Reputation Management
Using Social Listening Tools
One way that companies can
perform online reputation management is through using social listening tools.
Social listening tools allow companies to see what users are saying about them
on social media sites such as Facebook and Twitter. Companies can also search
keywords on these sites and set up alerts for any mentions the brand might
receive in blog posts and forums such as Reddit and Quora. These mentions can
be for instances such as negative reviews so that the company can respond
accordingly. Examples of social listening tools that businesses can use include
HubSpot, Hootsuite, and Buffer.
Writing Articles and Blog Posts
Another way that businesses can
conduct online reputation management is by writing articles and blog posts.
Articles and blog posts published on the company website are more likely to
have higher rankings in search engine results. These articles and blog posts
can also be posted on the company's social media pages to improve its search
engine rankings further and adds to the company's number of backlinks.
Performing a Brand Audit
Companies can also perform online
reputation management by performing a brand audit. A brand audit is a detailed
analysis that showcases how the company is doing compared to its competitors.
By performing a brand audit, the marketing team can see whether the general
public perceives their competitors and how they respond to negative reviews.
The brand audit can also show ways the company can improve.
Why is Online Reputation Management Important?
Builds Trust and Credibility
One of the main reasons that
online reputation management is important is that it helps build trust and
credibility. The marketing team can regularly monitor the online conversations
around the company and respond accordingly. In the case of a negative review,
the business can respond and see if there's anything it can do to improve the
customer's experience in the future. If a company can respond to negative
reviews instead of ignoring customers' complaints, it will then be seen as more
credible and trustworthy.
Increases Web Traffic
Another reason that online
reputation management is important is that it can help increase web traffic.
Having a good online reputation can increase web traffic since people are more
likely to check out a business if they've heard good things about it from
online reviews, social media, or people they know. Any positive reception the
company gets in the press or on social media can also help increase traffic to
the company's website.
Increases Sales
Having a good online reputation
can also lead to increased sales. Many consumers will first read reviews of a
product or service before they commit to buying it. Often, one negative review
is enough to make the potential customer avoid the company and opt for a competitor
instead. The more positive reviews a business has, the more likely it is to
close a sale.
Conclusion
In a world where everything is
online, having a good reputation is more important than ever for companies.
Therefore, businesses need to perform online reputation management. Online
reputation management is important because it can build customer trust and
credibility, increase web traffic, and increase sales. Companies can conduct
online reputation management by using social listening tools, writing articles
and blog posts, and performing brand audits.
If companies are looking for
assistance in online reputation management, they should seek the services of an
internet marketing company. Zorbis is an SEO and SMM agency based in the USA
that has performed local internet marketing services since 2003. In addition to
online
reputation management, Zorbis also offers website design, SEO, and social
media services. For more information on Zorbis, visit https://www.zorbis.com/ to schedule a
meeting with a team of experts.
