Marketing algorithms and strategies are constantly evolving. However, it will always be essential for a company’s marketing department to master search engine optimization (SEO). SEO is the process of adding relevant keywords to a webpage to take it to the top of search engine results. The higher up a web page is on search engine results, the more web traffic it will bring in. Businesses can create an efficient SEO strategy either through the efforts of an in-house marketing team or through hiring an SEO company. In 2023, there will be several significant SEO strategies that organizations need to keep in mind. Six of these trends will be explained below.
6 SEO Trends for 2023
1. TikTok SEO
TikTok is currently one of the most popular social media platforms with over 1.5 billion monthly active users. Nearly 40% of Gen Z use TikTok and Instagram as search engines over traditional methods like Google and Bing. Therefore, companies should consider incorporating TikTok into their SEO strategies. One way that TikTok can be used for SEO is by incorporating relevant keywords into captions, so they are more likely to make it onto ideal customer’s For You Pages. Any relevant keywords can also be used as hashtags. The social media team should also create relevant videos for the company’s target market.
2. Relevant Content
It’s a cliché at this point, but “content is king” is one of the best pieces of advice that companies can follow to improve their SEO. Companies can improve their SEO ranking by creating content, such as blog articles that will show up in search engine results. Other pieces of content can include social media posts, informative videos, and webinars. Also, businesses should repurpose old content so it can continue to bring in website traffic. Companies should frequently upload new content since Google gives higher priority to websites that are frequently updated with high-quality content.
3. Artificial Intelligence
Over the past couple of years, the use of artificial intelligence (AI) has increased in SEO practices. There are many AI tools that can assist companies in keyword research and content optimization. These AI tools can help companies perform competitor analyses and enhance the accuracy of keyword research.
4. Voice Search
Voice search is a rapidly-growing trend in the SEO world. 41% of adults perform online searches via virtual assistants such as Siri and Alexa on a daily basis. Companies should target long-tail keywords such as “What is the best pizza near me” to reflect what types of specific questions that a business’s target audiences would be asking. Mobile-friendly web design is another aspect of utilizing voice search for SEO. Ensuring that a website is optimized for voice search helps companies rank higher in search engine results.
5. Visual Search
Visual search is the practice of using images to perform online searches instead of keywords. People can perform visual searches through Google Images or through taking pictures of objects through tools like Google Lens. Visual search is useful because 62% of Millennials and Gen Z prefer to use visual search over other mediums. Companies such as Amazon and Pinterest have utilized visual search to showcase information on items that customers are interested in buying. Visual search can help companies create personal connections with customers.
6. Mobile-Friendly Websites
Another way that companies can improve their SEO strategy is to focus on making websites mobile-friendly. According to statistics, 59.4% of web traffic comes from mobile devices. If a website is not optimized for mobile, customers will leave the site. SEO ranking is improved the more time that visitors spend on a website so companies should ensure that the website design is mobile-friendly. Examples of mobile-friendly design include ensuring that text is readable without making users zoom in. Images should be appropriately sized for mobile devices. The website should also have fast loading times and an easy-to-use navigation system. The web design team should also provide alt text to images for visitors that are visually impaired or use screen readers.
Wrapping It Up
In 2023, SEO will continue to be an essential aspect of marketing. Companies should be aware of changing SEO trends so they can continue to attract potential customers to their websites. Some SEO trends that companies should be aware of in 2023 and beyond include utilizing TikTok, creating relevant and useful content, using artificial intelligence, utilizing voice and visual search, and ensuring that websites are mobile-friendly.
Businesses can create SEO strategies by hiring a top-rated SEO company. Managers can determine which SEO company is right for them by reading online reviews and viewing portfolios. If businesses want the best SEO company, they should hire Zorbis. Zorbis has provided SEO services to companies of various industries. Zorbis also provides web and app design services. To learn more about Zorbis’ SEO services, visit https://www.zorbis.com/.
