What to Expect in iPhone Apps in 2023

The mobile app market is expected to generate over 935 billion dollars by 2023. Many companies have found it useful to create mobile apps for iOS and Android to increase their revenue and brand recognition. As our world moves further into the digital age, there are several iOS app development trends that companies should expect for 2023 and beyond. These trends will be explained in more detail below. Let’s get started!

1.     Artificial Intelligence

Artificial intelligence (AI) will continue to grow in 2023. While virtual assistants like Siri, Cortana, and Alexa have been around for years, mobile app developers are thinking of new ways to use AI. There are several ways that iOS developers can integrate AI into their apps. For example, more app developers are integrating emotion and image recognition into their software. AI-based apps can also use speech and language recognition. Customers can use their faces or fingerprints to gain access to their credit card accounts. Other examples of mobile app developers using artificial intelligence include chatbots and machine learning.

2.     Chatbots

Chatbots are used to deliver customer service. Customers will ask the chatbot question and get answers either through the chatbot or be redirected to an agent for complex questions. Chatbots are useful since they allow customers to get their questions answered without having to call customer service. Companies can implement chatbots into their iOS apps by providing them with questions that customers will most likely ask. Chatbots are beneficial to businesses because they can increase customer engagement and loyalty. Chatbots can also help improve lead generation.

3.     Machine Learning

Machine learning is another significant trend that iOS developers should consider for 2023 and beyond. Machine learning is best defined as teaching a machine or application how to imitate intelligent human behavior. An example of machine learning in mobile apps is a finance app analyzing customers’ spending histories and providing them with expenditure predictions and financial advice. Fitness apps can be used to track users’ exercise activity and provide them with customized workout plans. When companies develop iOS apps with machine learning, they can gain more loyal customers that will tell their friends and family about the company.

4.     Internet of Things

iOS developers should also consider integrating the Internet of Things (IoT) into their mobile apps. The Internet of Things refers to the collective network of connected devices and the technological frameworks that these devices communicate with. Mobile apps can use the Internet of Things by connecting with devices like smartwatches, sleep monitors, and smoke detectors.

5.     Mobile Commence

Customers are increasingly making purchases through mobile apps. For this reason, many iOS app developers are improving shopping experiences for retail-based apps. Mobile commerce makes it easier for customers to make purchases. Examples of apps that have implemented mobile commerce techniques include Amazon, Domino’s, Starbucks, Ulta, and Target.

6.     Augmented and Virtual Reality

Augmented and virtual reality apps have been around for a few years, but with the introduction of VR headsets, they will continue to grow. Augmented reality places computer-generated images alongside the phone camera’s view of the real world. Companies such as Target and IKEA offer augmented reality apps so customers can see how a product looks before they commit to buying it. Virtual reality is used alongside headsets to fully immerse the user. Industries like education, healthcare, and entertainment can develop virtual-reality-based mobile apps.

7.     Beacon Apps

Beacon technology is another trend that iOS developers should expect in 2023. Beacon technology lets businesses send information and notifications to nearby users via Bluetooth. Businesses can create beacon-enabled apps to target local customers and send discounts and special offers. Companies can also use beacon technology to collect information on customer analytics. Industries like retail, education, finance, and travel can all benefit from using beacon technology-enabled mobile apps. While beacon technology has been around for a few years, it is expected to become more efficient and sophisticated.

Wrapping It Up

The mobile app market will continue to grow in 2023. In order to keep up with the shifting market, app developers must be aware of the latest trends. Some trends that iOS developers should keep in mind for 2023 and beyond include artificial intelligence, chatbots, machine learning, the Internet of Things, mobile commerce, augmented and virtual reality, and beacon technology.

If companies want to implement these trends into their mobile apps but do not have an in-house app development team, they should hire a third-party app developer. There are many app development agencies that will work with companies to help them create mobile apps. Zorbis is one of the top iOS app development companies in the United States. Zorbis also provides website design and digital marketing services. For more information on Zorbis’ iOS app development services, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.

Do’s and Don’ts of Local Marketing

It is important for smaller businesses to attract customers that are located close to their physical locations. Companies can achieve this by implementing local internet marketing solutions. Local internet marketing solutions are used to ensure that the business attracts and retains customers. Examples of local internet marketing solutions include optimizing search engine results and taking advantage of email marketing and social media strategy. However, there are some things that businesses should avoid in their local internet marketing strategies. This article will go into detail about the do’s and don’ts of local internet marketing strategies. Let’s get started! 

What Businesses Should Do in Their Local Marketing Strategies

There are several strategies that small businesses can implement into their local internet marketing strategies. These strategies will be explained in more detail below. 

1. Making the Website Mobile-Friendly

One of the most important things that a business can do in its local marketing strategy is to ensure the website is mobile-friendly. More people than ever prefer to surf the web using their mobile devices. Therefore, businesses should ensure that their websites can be properly viewed on mobile devices.

2. Localize the Website

Businesses should also localize their websites. Localizing a website means adding location-based terms to the website, such as “the best pizza in Dallas.” Adding these terms ensures that local customers will be more likely to purchase the company’s products or services.

3. Claim Local Listings on Directories and Third-Party Websites

When developing a local internet marketing strategy, businesses should also claim their local listings on directories and third-party websites. Local listings can highlight local businesses so more potential customers can learn about them. These types of listings include Google My Business, Yelp, Better Business Bureau, and Foursquare. These sites can help increase the company’s SEO (search engine optimization) ranking.

4. Ensure the Website is Optimized for Keywords

Ranking for SEO is one of the most important things that a business can do. Most people do not go beyond the first page of search engine results, so it is essential for businesses to ensure their website appears at the top of the results. Companies can improve their SEO ranking by inserting relevant keywords into their web pages.

5. Utilize Email

Companies should also implement email into their local internet marketing strategies. Businesses can retain customers by emailing them coupons and other discounts. These emails can be personalized by addressing customers by their names and sending them discounts on their birthdays.

6. Utilize Social Media

Another strategy that local businesses should use in their marketing is social media. Social media is one of the quickest and most efficient ways to attract and retain customers. Many social media platforms like Facebook and Instagram allow accounts to set locations in their profiles and to tag the location of each post. Frequently posting on social media can help inform current and potential customers about new products offered and various discounts. Businesses can hold contests on their social media pages where the winner receives a prize or discount. These contests typically involve asking followers to tag friends in the post, leading to more people becoming aware of the company.

7. Participating in Their Communities

Small businesses should also get actively involved in their communities. This can include interacting with other business owners at luncheons or setting up booths at events such as festivals and school events.

What Businesses Should Not Do in Their Local Marketing Strategies

However, there are some things that businesses should avoid in their local internet marketing strategies.

1. Ignore Their Competition

Companies should always consider their competitors when developing a local internet marketing strategy. Businesses should keep an eye on their competitors to see what they are doing to attract new customers. If businesses do not perform these tasks, they will likely be beat by their competitors and not be aware of what potential customers are looking for.

2. Expect to See Results Immediately

Another common mistake that businesses make in local marketing is expecting to see results immediately. It takes time for businesses to increase their SEO scores and build up their social media presence.

Wrapping It Up

It is important for businesses to implement local internet marketing strategies to raise awareness of their products or services and to attract and retain customers. Businesses can use several local internet marketing strategies, including creating mobile-friendly websites, localizing websites with relevant keywords, claiming their local listings, and utilizing email and social media.

Companies can perform local internet marketing strategies either through an in-house marketing team or by hiring a digital marketing agency. By hiring a digital marketing agency, small businesses can ensure that everything runs smoothly.

Zorbis is a renowned SEO and SMM agency in the USA. Zorbis has provided digital marketing solutions to companies of all sizes and industries since 2003. Additionally, Zorbis specializes in website and mobile app design services. To learn more, visit  https://www.zorbis.com/ to schedule a meeting with a team of experts.