Do’s and Don’ts of Local Marketing

It is important for smaller businesses to attract customers that are located close to their physical locations. Companies can achieve this by implementing local internet marketing solutions. Local internet marketing solutions are used to ensure that the business attracts and retains customers. Examples of local internet marketing solutions include optimizing search engine results and taking advantage of email marketing and social media strategy. However, there are some things that businesses should avoid in their local internet marketing strategies. This article will go into detail about the do’s and don’ts of local internet marketing strategies. Let’s get started! 

What Businesses Should Do in Their Local Marketing Strategies

There are several strategies that small businesses can implement into their local internet marketing strategies. These strategies will be explained in more detail below. 

1. Making the Website Mobile-Friendly

One of the most important things that a business can do in its local marketing strategy is to ensure the website is mobile-friendly. More people than ever prefer to surf the web using their mobile devices. Therefore, businesses should ensure that their websites can be properly viewed on mobile devices.

2. Localize the Website

Businesses should also localize their websites. Localizing a website means adding location-based terms to the website, such as “the best pizza in Dallas.” Adding these terms ensures that local customers will be more likely to purchase the company’s products or services.

3. Claim Local Listings on Directories and Third-Party Websites

When developing a local internet marketing strategy, businesses should also claim their local listings on directories and third-party websites. Local listings can highlight local businesses so more potential customers can learn about them. These types of listings include Google My Business, Yelp, Better Business Bureau, and Foursquare. These sites can help increase the company’s SEO (search engine optimization) ranking.

4. Ensure the Website is Optimized for Keywords

Ranking for SEO is one of the most important things that a business can do. Most people do not go beyond the first page of search engine results, so it is essential for businesses to ensure their website appears at the top of the results. Companies can improve their SEO ranking by inserting relevant keywords into their web pages.

5. Utilize Email

Companies should also implement email into their local internet marketing strategies. Businesses can retain customers by emailing them coupons and other discounts. These emails can be personalized by addressing customers by their names and sending them discounts on their birthdays.

6. Utilize Social Media

Another strategy that local businesses should use in their marketing is social media. Social media is one of the quickest and most efficient ways to attract and retain customers. Many social media platforms like Facebook and Instagram allow accounts to set locations in their profiles and to tag the location of each post. Frequently posting on social media can help inform current and potential customers about new products offered and various discounts. Businesses can hold contests on their social media pages where the winner receives a prize or discount. These contests typically involve asking followers to tag friends in the post, leading to more people becoming aware of the company.

7. Participating in Their Communities

Small businesses should also get actively involved in their communities. This can include interacting with other business owners at luncheons or setting up booths at events such as festivals and school events.

What Businesses Should Not Do in Their Local Marketing Strategies

However, there are some things that businesses should avoid in their local internet marketing strategies.

1. Ignore Their Competition

Companies should always consider their competitors when developing a local internet marketing strategy. Businesses should keep an eye on their competitors to see what they are doing to attract new customers. If businesses do not perform these tasks, they will likely be beat by their competitors and not be aware of what potential customers are looking for.

2. Expect to See Results Immediately

Another common mistake that businesses make in local marketing is expecting to see results immediately. It takes time for businesses to increase their SEO scores and build up their social media presence.

Wrapping It Up

It is important for businesses to implement local internet marketing strategies to raise awareness of their products or services and to attract and retain customers. Businesses can use several local internet marketing strategies, including creating mobile-friendly websites, localizing websites with relevant keywords, claiming their local listings, and utilizing email and social media.

Companies can perform local internet marketing strategies either through an in-house marketing team or by hiring a digital marketing agency. By hiring a digital marketing agency, small businesses can ensure that everything runs smoothly.

Zorbis is a renowned SEO and SMM agency in the USA. Zorbis has provided digital marketing solutions to companies of all sizes and industries since 2003. Additionally, Zorbis specializes in website and mobile app design services. To learn more, visit  https://www.zorbis.com/ to schedule a meeting with a team of experts.